Frubble... ? Unless you live in San Diego.. or enjoy reading Wiki you have probably never heard the word. There is a definition on Wiki (with really no credibility) that Frubble is:
a state of empathetic happiness and joy experienced when an individual's romantic partner experiences happiness and joy through an outside source, including, but not limited to, another romantic interest. ...
Although that Defininition is amusing.. I think somewhere along the line someone edited it slightly from its true meaning which is similar but a lot more general:
Total joy over another person's happiness
Now... If you live in San Diego when you hear the word Frubble you think of this:

See, here in San Diego we have a family owned Boba Shop called "Frubble" the owners Mark and Caroline Baker opened Frubble about 2 and a half years ago to introduce East County San Diego to Boba. If you are familiar with the area, you would know that East County San Diego is farm country, boondocks, Red-neckville... or just a bunch of white people and casinos. Mark was introduced to Boba by his wife Caroline and started to grow extremely fond of it. Around that time was when he decided Boba can easily become and addiction, but a good one.
Determined to introduce more people to Boba, Mark decided to open his own Boba shop right smack in the middle of East County. There were many names that crossed Mark's mind, but when he thought of Frubble it just stuck. Frubble.. "Fruit + Bubble".
Another thing about Mark is that he is a HUGE Google guy, Android enthusiast AND gamer. He even has a blog for all things smart phone, wrote a manual on how to easily use an adroid phone AND is in the process of making his 2nd app for Android! From WOW.. to LOL... and now on to Street Fighter and Marvel, he loves and supports all games. His dream for Frubble was to have a great Boba shop open to everyone from bands, youth groups, families, birthday parties and of course, gamers.

At this point, you are probably wondering why you are reading this... and why The Box Arena (being a tournament organizing company) is writing about a Boba shop. The answer is simple, The Box Arena has finally found its home...The Box Arena Console Arcade is now inside of Frubble. From open to close there are PS3s, Asus monitors, and copies of UMVC3 and SSFIV:AE available to anyone...for FREE!

With space to hold 100, Frubble's doors are open 7 days a week from 11am to 10pm and on Friday and Saturday he will keep is doors open until midnight or even later if needed.
For me being an event organizer, there is nothing better than a free venue with great food, drinks, and staff...there's no reason to go anywhere else. All you have to do now is ask yourself this:
What makes you Frubbly?